The preheader doesn't look trustworthy

[suchona.kani.z]

The preheader is too long.
Even a sentence cut in half is not a good business card. Especially if the important part is missing. However, since each browser and device allows a different length of the preheader, it is necessary to take into account that you will never "please" everyone. The best solution is to put the most important information right at the beginning, so that even if it is shortened, the main thing remains said.

Spelling mistakes, an extreme number of emoticons, inappropriate capitalization , or ten exclamation points - these are all reasons why your email is likely to go straight to the trash.

Tabloid and frivolous preheader
Pills that will help you lose five kilos in three days, or naked photos of your favorite celebrity? Such text smacks of a computer virus, even though it may not be. Don't try to go down the path of sensationalism and luring new zealand email list users with deceptive offers. You will only harm yourself.

What should the preheader look like?
We've already discussed what a preheader shouldn't look like. Now it's time to talk about what it should look like. Here are a few tips you can use when creating one.

Preheader and the most common mistakes
Newsletter summary
It's a good idea to summarize what the email will be about in the preheader. This will help the reader know right away what to expect.

Development of the subject
At the same time, it is advisable to continue the subject smoothly and, if at least somewhat possible, develop it in small details.