Thanks to A/B testing, each of your next emails will have better results

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When do your subscribers respond best to emails? Do they prefer more text or images? What call to action should you choose to make it as effective as possible? When sending your email campaigns, you ask yourself a lot of questions that you seemingly have no answers to. You can get them thanks to A/B testing. In this article, you will find the answer to what A/B testing is, what its principles are, how it works, and what you can test.

What is A/B testing?
This is a widely used method in marketing, not just email marketing. It gives you the opportunity to compare the effectiveness of tested variants . A/B testing is used when sending newsletters, considering a new iran email list layout, graphic changes to the website or, for example, PPC ads. The biggest advantages of this method include low costs, high efficiency and easy deployment.

A/B testing in emailing as a path to greater efficiency and better results
Before you start A/B testing, you should define what goals you want to achieve and how you will measure them. You can find out which day is the best to send emails, which template works better, or what time is the most effective for sending. You will also get a clear idea of ​​what subject line tone is more successful, what image will encourage subscribers to open more, or what style of calls to action to choose. The most common metrics you will work with are click-through or open rates. We discussed them in our previous article.

Before you start A/B testing
What are the most common mistakes in A/B testing?
Testing variants in different conditions – give the variants fair conditions and send them at the same time, at most a few days apart.