5 rules for creating better calls to action in email

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Where should the CTA be in a newsletter, what should it look like, and how often should it be used? A call to action in an email should definitely look different than, for example, on social media or in a blog article. Let's take a look at a few rules that apply specifically to CTA in an email message. Let's get started!

Simple text – thanks to a few words, you will ensure that a possible call-to-action button is not distorted when the user views it not only on a computer, but also on a tablet or mobile phone.

And your graphic designer will not cry over his work that was wasted. There is also room for creativity in the CTA. A nice example is the newsletter from Windscribe, which offers VPN services:
Learn how to work with CTAs in emailing

Correct placement – ​​place the CTA where the reader will notice it and france email list where it makes sense. If you divide your newsletter into multiple sections, the CTA should always be next to a specific one.


Are you going to use only one call to action? Then place it at the end of the message, which must be concise, concise and, above all, attractive to the reader. If you don't interest them, they may close the email before they even get to the CTA. This requires quality copywriting.