What form can a welcome email for customers take?

[suchona.kani.z]

Clear sender – emails with a clearly defined sender achieve the best results. Use the company name and don’t be afraid to disclose the name of the employee sending the message. “Eva from your favorite stationery store” will definitely sound better than “info”.

An interesting subject line – this will determine whether the recipient finds your message worth reading. According to research from Carnegie Mellon University in Pittsburgh, readers are most attracted to subjects that evoke a useful message or arouse curiosity. If you want to try this, however, stick to the rule that the subject line must clearly state the content of the message.

An eye-catching preheader – usually a single sentence that appears vietnam email list in the email inbox right next to the subject line. So don't underestimate it and avoid unnecessary mistakes that others have made before you. We wrote about them here .

Friendly farewell – don’t lose any of your personal approach at the end, which makes you seem friendly. Say goodbye and offer to help and answer any questions or suggestions. Be sure to include the writer’s name (or write on behalf of the company team) at the end of the farewell and feel free to include a professional photo.

Option to reply – remember that no one likes no-reply messages . Give the subscriber the chance to reply to you immediately by simply clicking the “reply” button. Include your contact information, including your phone number. To stay in touch, we recommend linking not only to your website but also to your social networks.

Finally, it should be noted that none of the previous 6 points is a dogma. If a company has set the tone of communication or perhaps the sender address differently in its content strategy and it works for them , that's fine too.