Offer other ways to stay in touch

[suchona.kani.z]

Just because someone wants to unsubscribe from your newsletter doesn't necessarily mean they don't want to hear from you anymore. Offer them other ways to stay in touch with you. The most common way is through social media . If you run a magazine or blog, highlight the most interesting articles you've published.

Hone your social media marketing

The course, full of practical examples and the most important information, will help you regardless of whether you already use social networks or are just thinking about them.

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Make logging out a short process
At no point should you make life difficult for your customers. Not even if they have decided to leave you. If possible, pre-fill the unsubscribe form so that all the recipient has to do is click the confirmation button. We don't even see a reason for double opt-in (email address verification) at this stage.

Lifeline when checking out
Right at the beginning, we mentioned a reactivation campaign, which korea email list can bring inactive contacts back into the game. The second option is a farewell email, in which you either briefly outline the reasons why it is worth staying in your database, or offer a discount coupon. In any case, don't forget about the call to action. To know how to do them, we discussed CTAs in one of our recent articles .

To summarize, similar rules apply to unsubscribing as to all other marketing activities:

Keep it simple.
Make it as time-consuming as possible for the recipient of your emails.
Let your brand communicate, not a robot.
Take the chance to stay in touch on other channels.
And if it works just a little, get valuable data from it.
Unsubscribe rate is definitely one of the metrics you should be tracking, but there are others that shouldn't escape your attention. We've covered the 7 most important email metrics in this article .

Do you have a tip that works for you when logging out? We'd love to hear from you.