Your emails lack personalization

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For example, an HTML error, which some emailing tools can alert you to in a timely manner , can land you in the spam folder . If you use Ecomail, you can test your email for spam directly in the interface before sending it.

And how can your newsletter end up in the spam cesspool through your own carelessness? An error in the text. The credibility of your email in the "eyes" of spam filters is reduced by, for example, a subject written in caps lock, too many images, a significantly larger font in some part of the text, etc. Also play with the technical settings (SPF and DKIM verification).

Be very careful who you send your email to. Are your contacts properly segmented? Not all of your readers and (potential) clients are interested in the same things. Before sending out your email, make sure you are netherlands email list not sending information about a discount on chafing creams to people who have previously purchased men's shaving foam from you.

Let your reader know that you care. Get to know their real needs and only send them emails that are tailored to their interests and that they will enjoy reading.

Errors in dynamic content
Let's stay on the subject of personalization for a moment. If you address your contacts by name at the beginning of your newsletter (which we highly recommend), test whether the name is spelled correctly and in the 5th case . Greetings like "Good morning, Klára" (or even "Good morning, Klara") will not make a very good impression - and we are afraid that even the effort will not be appreciated in this case.

Conclusion
Now, do you believe that the time you spend testing emails before sending them out is definitely not wasted? With a well-designed newsletter, you show your readers that you care about them and that you are a professional in your field.

If you were scratching your head while reading our article, don't despair. It's the mistakes we're willing to learn from that propel us forward.

Which of the following mistakes will you pay extra attention to from today? Share with us in the comments.