In your campaign overview, Google search partners may give a distorted view of your results. Search partners and the search network both influence the results of your campaign. In the campaign overview, you see the results of both networks. Here, it is possible that you have a CTR of 10% across both networks. While in the search network you have a CTR of 15%.
In other words, the results seem more negative and by excluding search partners the results will be better. Many marketers often see that search partners provide cheap clicks. This can be positive, but if they do not convert, this has a negative effect on the total results. By evaluating both networks separately, you can much better estimate how valuable search partners are for your company.
Whether or not search partners are email list b2b valuable to your business depends entirely on your business, your budget, and your campaign settings. Fortunately, Google does offer the ability to segment Search Network vs. Search Partners results.
How do you do this?
Go to your campaign (or ad group) overview
Choose segmentation
Select the segment: Network (with search partners)
From this you can clearly see what effects, positive or negative, search partners have on your results. This way you can estimate per campaign whether it is valuable or not.