Get Interesting Statistics from Automated Insights

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Facebook Analytics lets you enrich your audience data with more information than ever before. To do this, you can analyze Facebook pixel or page data to gain real insights into Facebook audience analytics.

Below are six great features we're just starting to learn about through pixel data analysis.


The first thing you'll see when you log into Facebook Analytics self employed data is automated insights. These provide some interesting snapshots of information related to your campaign, which you might not have thought to look at before.

Facebook Analytics Automated Insights
For example, look at the image below, which shows that for this specific Facebook pixel, people living in France who use a phone spent 36% more per user on purchases on your website compared to all users.