This metric is extremely important, as it means that the viewer is so interested in your video that they want to show it to more people, which can be due to several reasons:
It has a direct connection with the content or product shown.
He feels identified with the message.
The message captivates him.
Obtains a social benefit.
Obtains monetary gains.
Sharing a video increases its reach and directly impacts job function email database other valuable metrics such as views, play rate , and engagement.
Create educational, emotional, and/or entertaining content that can stand on its own.
Ask your audience directly to share the video.
Take into account the comments and reactions your video receives to optimize it.
5. CTR (Click-through Rate)
Click-through rate or CTR measures the effectiveness of the video in getting viewers to carry out the call to action .
If the CTR is low, it's important to reconsider the placement of the CTA. Most people don't watch videos until the end, so it's often much better to include the call to action at the beginning or in the middle of the video.