There are fundamentals that we must know, define in our companies and use them as inputs to carry out each stage of the inbound methodology .
You mustn't lose sight of the key premise that will ensure the success of your strategy: users don't want to be sold something right off the bat; they want to be educated about a problem or need to help them make smarter decisions.
“Users don't want to be sold something right off the bat; they want to be educated about a problem or need to help them make smarter decisions.”
With this in mind, it's time to define and employ the following practices to make our actions more effective and fully fulfill all the functions of Inbound Marketing.
Buyer Personas
Buyer personas are semi-fictional representations of special lead your ideal customers , based on real data and various demographic speculations that tell us who this figure is, what their tastes, motivations, needs, goals, behaviors are, and everything else we consider relevant.
The reason you should define buyer personas is because it will help you create truly valuable content for your target audience.
“The reason you should define buyer personas is because it will help you create truly valuable content for your target audience.”
You can't just write any post on any topic; it must be strategically targeted to those specific users who might be interested in your product or service and, therefore, will positively value your content.