If you're just sending a few newsletters or a basic campaign

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Choose the right features
Brevo offers many features, but you don't need them all. Choose the plan that will truly benefit your business without overburdening your budget. Brevo's pricing is unnecessarily high.

Basic Marketing: If you're just sending a few newsletters or a basic campaign, the Free or Starter plan will be able to provide you with everything you might need: basic reporting and also some automation.

Need more features? For detailed analytics, A/B testing, and automation, the Business plan is the perfect solution. It includes the essential premium features to expand your skills.

Large business? For custom integrations or additional security, the Enterprise rich people database plan is designed for larger companies that need flexibility and support.

Pro Tip: Write down the features you actually need and select the plan that best fits your needs (make sure you're not paying for extra features you'll never use). This ensures your Brevo pricing remains effective.

4. Think about add-ons
Brevo offers add-ons that can enhance your plan, but they come at an additional cost. Make sure they're cost-effective for your business and factor them into your Brevo pricing strategy .

Brand Removal: Want to remove the Brevo logo from your emails? The Starter plan costs $12/month.

Dedicated IP: If you send a lot of emails, it might be worth investing in a dedicated IP address to improve deliverability. It costs $251 per year, but you'll have control over your sender representative.

Additional Users: If you need more people on the account, you can add them to a Business plan for $12/month each.