The power of stories is changing now that media is a permanent part of our social traffic. Social media creators are also dealing with declining trust, privacy issues and ethics. What do these developments mean for your communication strategy?
With the birth of social media, everyone can suddenly call themselves a media maker. In addition, social media ensures that people are constantly looking for the latest news. During Social Media Week Holland (SMWNL2019) in The Hague, the focus was on the blending of news and social media with an important leading role for privacy and trust. The challenges within journalism seep into the online and virtual world, this determines our engagement. Read here why and what this means for your communication strategy.
Previously, only news editors were the senders of news. They have a filter for what is and is not released. phone number list Nowadays, videos, news and facts are uploaded by consumers in real time and increasingly faster. All this happens so quickly that content can now go viral within thirty seconds.
Not only does this put pressure on journalists’ jobs, it has also led to a lot of fake news. The filter and critical eye of a journalist are gone! With the current content overload, people are finding it increasingly difficult to determine what to read. But especially what to believe.