Community building
Through community building, you make your followers part of your brand. For example, by inviting your audience to contribute ideas, give feedback and think along, you stimulate the creation of a community around your brand. This is not only useful for connecting people to your brand, but it also gives you as a brand new ideas and insights into what your customers need.
A great example of community building can be found on LEGO’s social media channels. With the hashtag #LetsBuildTogether, followers can share their own creations. The brand then puts them back in the spotlight by sharing them again on their own account industry email list A great way to connect followers to your brand and make them feel part of a group.
LEGO also continues this community outside of their socials by sharing tips and challenges on their Let's Build Together page .
In addition to sharing creations made with existing LEGO sets, LEGO has also built an entire community around new product ideas: LEGO Ideas . Fans can submit their own ideas and enter contests. Other fans can then vote on their favorite ideas. If they get 10,000 votes, LEGO will consider the idea and it could become a real