You are not dependent on any of the tech giants. Facebook is once again being taken to court for yet another privacy scandal, not my problem !
The data you collect about your customers is also actually YOUR data. A tip I want to give you: then store all this data centrally, for example in a CRM solution . This will enable you to get a 360-degree customer view and you can then easily set up targeted campaigns.
You are the complete master of your community. You do not have to adapt to the editorial or commercial requirements that uncle Mark has set for his Facebook.
I think there are multiple answers to this question and there will be multiple roads to your Rome. What I think it country email list comes down to in the first place is that you define a clear goal for your community. Why should people turn to you? In what way do you offer value to the target group and what can people expect when they turn to your channel?
In principle, these are of course things you already thought about when you started building your Facebook community. Or when you set up a LinkedIn strategy. But now that you have carte blanche, you have much more control and you don't have to conform to the rules of the 'landlord' .
Once you have determined your strategy, you have laid the foundation of your house.
Secondly, you need to decide how exactly you are going to build this community. Do you want people to turn to your website every week to consume content? Or do you want to do it differently and build an exclusive 'texting community' like self-made millionaire and online marketing guru Gary Vaynerchuk, where you connect with your target audience via SMS messages.