Las 10 principales tendencias del marketing digital para 2024

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To increase traffic and lead generation, companies are exploring new plataformas publicitarias such as social media, email marketing, influencer marketing, and content marketing. This is where diversification comes into play.

The high cost of CPCs is one of the main justifications for diversifying away from Google Ads. Smaller businesses find it difficult to compete with larger ones on Google Ads because they must bid for ad space, and the Costo por click can increase rapidly. Additionally, Google Ads' conversion rate (CVR) is declining, making it difficult for businesses to defend against the high cost of advertising on the network.

Businesses can target diverse audiences, test various formats, and ultimately increase traffic and lead generation by expanding their canales publicitarios. By expanding their advertising portfolio, businesses can reduce their reliance on Google Ads and establish a more comprehensive marketing mix that offers greater stability and long-term growth prospects.


7. Privacy issues
In a world where private information is invaluable, how can companies reconcile ig database preocupaciones sobre la privacidad with effective marketing? The solution lies ahead!

Privacy issues have become a major concern for both businesses and customers as the digital world continues to evolve. As data breaches and misuse of personal information become more prevalent, there has been an increase in regulations to protect customer privacy. Many companies are moving away from identifying their customers through cookie-based tracking and adopting a more transparent approach to obtaining consent to store and use customer information.

In response to these privacy concerns, companies have had to adjust their digital marketing strategies to ensure they maintain customer trust. This has led to the emergence of more tácticas de marketing centradas en la privacidad such as contextual advertising, which targets users based on the content they consume, rather than their personal data. By utilizing these tactics, companies can provide a personalized experience to their customers while protecting their privacy.