Here are some practical applications of AI in marketing using real-world examples

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Personalization of customer experience: Sites like Amazon use AI to analyze purchase histories and site navigation to recommend products tailored to individual user preferences.
Dynamic pricing: Uber uses predictive algorithms to dynamically price your ride based on instant analysis of supply and demand.
Ad campaign optimization: Facebook and Google use AI algorithms to optimize ad targeting and budgeting, increasing ROI for advertisers.
Predictive Sales Analytics: IBM Watson helps companies predict sales ig database trends and optimize inventory levels by analyzing big data.