Is there an extreme growth in followers, without any direct cause (such as a television appearance)?
Is the interaction excessively high or low in relation to the number of followers?
Do you see a lot of posts with vague responses or irrelevant emoji?
Instagram regularly removes bots from the network and as a result you see an extreme drop in the number of followers. Be alert if you see this, because it could be influencer fraud. Fortunately, you can also use online tools if this is too much work for you. With tools such as HypeAuditor , Social Blade and Heepsy you can analyze influencer data to prevent fraud.
4. Brand ambassadors for your campaign
Brand ambassadors are influencers who work with a specific brand for a longer period of time buy phone number list They represent such a brand on social media and are more involved than 'regular influencers' and even think about how the brand is positioned. An example of a brand ambassador is Britt Scholte. She has been working for Nivea for some time and on her Instagram profile you can see multiple sponsored posts in which she promotes Nivea products.
The focus on brand ambassadors is increasing, because the focus on authenticity is increasing. By using brand ambassadors, your credibility increases, because if someone repeats a certain message, that person would mean it, right? It is important that there is a perfect match. The influencer and his or her audience must fit your brand. The influencer does not collaborate with the competitor or conflict with the values and identity of the brand that he or she represents on his or her own channel.