Search engine algorithms are "unpredictable"
Nobody outside of Google really knows everything that goes into their ranking algorithms.
In addition, search engine algorithms are highly volatile and use over 200 ranking criteria designed to "boost" search accuracy and relevance.
With a focus on the "user experience," these criteria integrate important components such as Core Web Vitals and EEAT (Expertise, Experience, Authoritativeness, Trustworthiness).
Various updates, from "broad core updates" to "minor adjustments," along with specific nurse database adjustments such as the "December 2024 Core Update," "Site Reputation Abuse (SRA) Update," "Explicit Fake Content Update," "Helpful Content Update," and "Link Spam Update," are continually redefining how search engines present results to their users.
Automated algorithmic revisions improve the user experience by leveraging advanced technologies such as MUM (Multitask Unified Model) .
They can also lead to unforeseeable consequences affecting websites that do not meet evolving standards in areas such as "content integrity" or "website functionality."
Adapting to these changes requires an unwavering focus on delivering a superior, user-centric web experience.
Core Web Vitals scores in SEO audit
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