Meta Data and Its Role in SEO

[nusaiba128]

Another important action is to identify and fix errors on the site, such as the 404 code (non-existent pages), which negatively affect the user experience and the way the site is perceived by the algorithms. Improving the loading speed of the site is another element of technical optimization - pages that load faster are rated higher by Google and increase user satisfaction. Optimizing images, by compressing files and adjusting their resolution, also contributes to better performance and increases the chances of higher positions in search results. Tools such as Google Search Console (monitoring indexing and errors) and PageSpeed ​​Insights (analysis of loading speed) can be helpful in carrying out these activities.

In simple terms, meta data is a short description of a page that helps search engines determine what a user can find on a given subpage. They are one of the most important elements of SEO optimization , because they botim database directly affect the visibility of a page in search results. The main meta data include the meta title and meta description. The meta title should be short (70-80 characters with spaces), but at the same time reflect the essence of the page and contain keywords. The meta description, in turn, is a slightly longer fragment that should contain unique information and encourage users to click. It is optimally 100 characters long with spaces to a maximum of 155.