But pages created for link exchanges that exist solely to manipulate PageRank are blatantly part of a link scheme.
They usually consist of long lists of links to random, unrelated websites, and the webmaster rarely adds editorial commentary to the links. You can also expect to see a lot of over-optimized anchor text.
This is why Google won't tolerate them. When Google condemns "excessive link exchange," it's because there's nothing natural or social about this kind of pattern.
Link exchanges like this are also what Google calls “forced-follow backlinks by contract,” because the other party doesn’t have the choice to use nofollow tags or bots.
You should remove or nofollow these unnatural links using the same process described in #1.
3. Injected Links
Fix: Stop using automated software, remove or nofollow the links
If you have ever used automated software or services to place backlinks across the web, you overseas chinese worldwide database may have attracted an unnatural link penalty.
These software work like XSS scripts: They inject links into publishers' content without editorial control.
inserted links
The example above comes from the Archive.org version of an old personal blog of mine (dated 2012).
Type: Unnatural links to/from your site
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