This method refers to quantitative data analysis that provides concrete figures on the behavior of users visiting your website. Google Analytics is an excellent analytics platform that will allow you to track conversions.
A deep analysis of your website's conversion processes will help you crypto currency database answer questions about user interaction with your site. By analyzing statistics, you can gain insight into the following:
Through which pages they enter your website.
What are the functions they interact with within the site.
What channels and what references bring them.
What devices and browsers users use.
Who your customers are (demographics and interests).
At what stage of the sales cycle do they usually abandon?
This valuable information will allow you to know which areas to focus your efforts on to design efficient improvements that generate positive results.
Conversion Rate Optimization (CRO) is the process of improving aspects of your website and content to boost conversions.
The people-centered method
Now that you know—through quantitative analysis—what actions users take when visiting your website, you can interpret the reasons for their behavior. This method is known as qualitative data analysis.
You can't optimize your site for every type of user: it's extremely important to know relevant data to make improvements focused on your ideal customer. To obtain this data, you can conduct focus groups, user testing, and satisfaction surveys, among other actions.