With customer retention, companies can extract more value from the same product: if customers become promoters of your brand, sales multiply.
Today, through social media, people can share their opinions forex database with their entire contact list and showcase them to a community of customers. Happy and satisfied customers are more likely to recommend a brand to their acquaintances: this translates into new customers at no additional cost.
Acquiring a new customer costs between 5 and 25 times more than retaining an existing one; an increase in customer retention of just 5% can increase your profits by 25% to 95%. This data is reason enough to implement a good retention program.
Why is customer retention so important? The answer is in the numbers: an existing customer is 50% more likely to purchase new products.
A retention strategy is a set of actions aimed at retaining current customers for a long term or a specific period. For a business to grow successfully, having satisfied and loyal customers is essential.
Through retention and loyalty-oriented actions, you can significantly increase your revenue. Something better than acquiring a new customer is keeping an existing one.