Whether it's impactful billboard ads or targeted content on corporate blogs , every company has the same intention: to connect with their audience.
Ultimately, if the message expressed in advertising is well received by the consumer, the response may come through a purchase.
These factors show us that the best advertising actions are those that generate familiarity , those that remain in memory.
With this in mind, originality is essential for brands to achieve a prominent presence in people's reference inventory.
Do you remember any content that really caught your bahamas email list 88272 contact leads attention? In this article we present four examples of successful advertising that will soon be forgotten.
Dove : Real Beauty Sketches
The cosmetics company chose a path for its advertising actions and received a very good reward for this.
In 2003, Dove released the first video in a series of pieces discussing beauty standards and stereotypes surrounding female appearance.
Ten years later, the brand launched the “ Real Beauty Sketches ” campaign on YouTube , which addressed the negative impression women have of their physical figure.
Taking the statistic that only 4% of women consider themselves beautiful, Dove exposed the issue with a surprising essay.
Forensic artist Gil Zamora was invited to draw the faces of some women without seeing them, separated by a blind. He asked them what they looked like and they replied with their own description.
The following drawing featured the same woman as the previous one, but from the neutral perspective of another person.
Finally, the artist called his subjects and showed them the two drawings side by side, revealing that the women portrayed felt ugly and stopped appreciating their own charms.