There are various CRM software programs that are classified according to their primary purpose or function. These can be operational, collaborative, or analytical. They are also classified according to the type of access: open source or proprietary.
Operational CRM. It handles customer relationship management. It receives btc database information on user satisfaction with customer service, and with the company's products and services. All of this data is valuable for developing new customer approach and service strategies.
Collaborative CRM. This system monitors user interactions across all communication channels. It consolidates all possible interactions a user has with various departments (sales, customer service, etc.).
Analytical CRM. This type of software allows you to analyze information about past, current, and potential customers. Furthermore, thanks to data collection, you can evaluate profiles with certain behaviors or tendencies to create targeted offers and define specific content for those users.
According to a study conducted by LinkedIn , 33% of users spend between 3 and 5 hours per week using CRM tools, while 24% do so for more than 10 hours per week.
If you want to choose the best CRM software for your company, you should consider some basic and priority features. In principle, choosing the right one will depend on your business needs.
Purchasing a specific CRM is a decision that should be based on your company's internal processes. You should be clear about factors such as your company's size and number of employees, and have a thorough understanding of your sales cycle . You can create a checklist based on the following questions.