In general, short sentences that follow the canonical structure of subject, verb, and object are recommended. It's also good to avoid the overuse of subordinate clauses, technical constructions, and adverbials and adjectives that "fill" but don't tell the whole story.
The writing should be directed at the reader, recognizing them as the chinese overseas america database recipient of the message. The intention is always to achieve a certain rapport to draw attention to the content.
Euphemisms and circumlocutions should be avoided. Clarity aims to express what the user is expected to do at any given moment in as few words as possible.
Along these lines, working with designers and layout designers will be crucial. Where will the CTA button be located ? This is not a minor factor when deciding how to present it or suggest a certain interaction.
Likewise, the warm and friendly tone of communication must not be lost. To achieve this, it is important to avoid certain biases in language that could reflect sexist, racial, or other negative connotations.
Engaging readers
As we've seen, copywriting content is aimed at readers, and for this reason, it must involve them in the message. It's not enough to simply appeal to the user and command them to do this or that; it's necessary to make them feel part of what they're reading.