Reviewing this information helps, for example, to apply more effective keywords to paid-for content by adding a few sentences and also to replace those that aren't yielding the expected results.
To further optimize your reviews and implement better changes, you can betting database export the information to a spreadsheet and filter your search to find the longest "long-tail" keywords. These will help you target your content based on your target audience's interests.
Ultimately, in addition to strategically adding keywords, it's important to review their effectiveness once the content is in circulation.
Working with Google Search helps optimize a website by adding SEO value.
This is achieved, for example, by optimizing the graphic design of all elements, including images. We already know that a website's responsive design minimizes the bounce rate by making pages more attractive.
There are also platform features that allow you to review information about titles and descriptions. To do this, go to "Search Aspects" and then "HTML Enhancements" to see if there's duplicate content, if the titles are too long, if the meta descriptions are working, etc.
Correcting the errors the platform detects and addressing them contributes to improved organic ranking. Therefore, your site gains visibility.