In line with the above, and as with any social media advertising strategy , it's also key to identify the different stages of the sales funnel in which the buyer persona may be located in order to send much more personalized ads.
TikTok offers several options so you can reach your exact audience. Basically, bank database there are three main segmentation blocks: by ads, by interests, and by behavior.
Once you've decided on the type of campaign you want to implement, you need to plan your budget and divide it into stages. TikTok allows you to configure how much of your budget you're willing to spend per day or the total amount you'll invest throughout the campaign.
That is, it offers two options: daily budget or total budget. Additionally, a bidding system is available (generally for login ads where multinationals compete) to control the cost per ad performance.
The timing of your TikTok ad delivery is key. You can choose to spend your budget at a "standard" level, which spreads the investment evenly throughout the campaign; or choose the "accelerate" option, which spends the budget as quickly as possible during the set timeframe.
Add a touch of creativity
TikTok allows you to be very creative when designing your ads. The creative content center offers specific training to create ads that stand out on the platform.