Here's an interesting excerpt from a wide range of abandoned cart email examples. Thrive Market tells you how much you'll save by purchasing your items from them rather than other retailers. Again, we have the blue CTA button with otherwise neutral colors.
27. Black milk
2018 08 31 06 26 08 Window
We're surprised more brands aren't using meme-style designs for their gambling data china abandoned cart email strategy. This one, featuring an adorable puppy, immediately grabs our attention. The headline "Why did you leave me?" makes you want to click the CTA below this screenshot and buy something. This is a great example from clothing brand Lait Noir.
28. Pacsun
2018 08 31 06 26 54 Window
Many abandoned cart email examples assume that the customer simply forgot to pay. This is an assumption. Instead of suggesting that the customer didn't want the item, you assume that the product is extremely desirable. Pacsun does a great job with copy and imagery to create urgency.
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Jahangir655
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