Once you've published your video content or launched your promoted campaigns, you should monitor their performance.
These are the essential metrics you should analyze to understand the performance of your video content:
Views. This refers to the number of times your video has been viewed, bc data mexico and the count varies by platform. On YouTube, for example, a view is considered when someone has watched for at least 30 seconds. On Facebook and Instagram, however, it only takes 3 seconds.
Engagement. This is the percentage obtained by dividing the time a person watches content by the number of plays and replays. It's a way to determine whether or not your audience found your content interesting.
Shares. This metric is very important because it indicates that the user was not only interested in the content, but also decided to share it. By doing so, the reach increases. Furthermore, this parameter directly impacts the metrics mentioned above.
CTR (Click-Through Rate). CTR measures how effective your video content is at getting users to take the desired conversion action from the call to action. If the CTR is low, the placement or format of the CTA may need to be optimized.
All of this data will help you understand what's working in your video campaigns and what you can improve. This analysis will always help you make the most of your content and reap multiple benefits for your business.