When we implement marketing analytics into a strategy, is it enough to analyze the data and present it in a graph or infographic? Absolutely not. And, although you should already know this, it never hurts to remind yourself of the three most important steps for defining the process and collecting data. Pay attention!
Data tracking. The first step is to track your data, as you'll have a gambling data brazil lot of it. What data should you analyze first? Data that captures consumer interactions with marketing channels: website, social media, apps, and payment methods.
This way, you can understand how consumers react to the implemented strategy. For example, if the brand or company works with an influencer, you should track those who purchase from the website and are redirected by this public figure to determine the number of purchases.
Data collection. Once you can see how your marketing strategy is performing, you can use automated tools or spreadsheets to capture all the data you've collected. You can even combine the two for better use.
For this data collection to bear fruit, you must be guided by your strategy's KPIs ; that is, metrics that relate to the goals you want to achieve , as these will guide you on the specific data you should focus on.