LinkedIn™ is the world's most powerful professional social network. Whether you're recruiting, promoting your business or prospecting, LinkedIn™ is much more than just a social platform. Despite your best efforts, are you still unable to achieve your goals? Is your content not converting enough and is your audience stagnating?
Imagine, your LinkedIn™ profile is growing and gaining visibility, your posts are converting and invitations are coming in by the dozens… These performances are achievable thanks to the analysis of your indicators. Here are the 5 KPIs to monitor on LinkedIn™, to boost your business!
LinkedIn™ KPIs: 5 Performance Indicators to Track
LinkedIn™ KPIs, definition
KPIs (Key Performance Indicators) are performance indicators that measure the progress of an action or the performance of a process. The best known are ROI (return on investment), CA (turnover) and conversion rate.
When you launch an advertising campaign or publish a new post, you check its effectiveness using your dashboard and LinkedIn™ tools. Tracking the effectiveness and performance of your strategy is essential!
By measuring the impact of an indicator from time T, i.e. from now until the duration of your choice, you can see whether the post has generated the expected returns or not. This marketing strategy allows you to understand what works and what doesn't, and to quickly adjust your campaign to achieve your goals.
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For example, your LinkedIn™ content isn’t generating subscribers anymore. So you decide to run some tests and see the results. Maybe the day and time of posting aren’t right for your target audience? Or the topic isn’t relevant to your audience? Testing and qualifying the results is still an effective way to understand what your relationships value so you can create relevant content that converts.
LinkedIn KPIs™, the 5 performance indicators to analyze
1. Growth in the number of subscribers or relationships
On LinkedIn™, your professional network is made up of followers and connections:
Relationships are the people you're connected to. You see each other's posts in your news feed. And you can also send each other messages using LinkedIn™ Messaging .
Subscribers are members who “follow” you, i.e. see your posts, but the reverse is not true! To do this, you need to be connected to the person.
The subscribers you gain can be potential customers! So, to put the odds in your favor, regularly and meticulously analyze the following points:
your latest post, but also of all your posts. This allows you to better identify the topics and types of posts (video, article, native post, carousel, poll, etc.) that most engage your audience.
The evolution of your number of subscribers (and relationships) over a specific denmark whatsapp number data period (2 weeks, a month, etc.).
People who have viewed your LinkedIn™ profile in the last 90 days.
Companies that searched for your profile.
The keywords they used to find you. Don't hesitate to check if the keywords that find your profile in search results are relevant! If this is not the case, consider optimizing it quickly!
Find out how to develop your LinkedIn™ professional network in 12 steps here !
If you have a LinkedIn™ company page , you have access to interesting statistics about your page. This allows you to see how it converts best: organic traffic, advertising campaigns or the consequences of your latest video, all the data related to the acquisition of LinkedIn™ members is available. It is effective to strengthen your strategy or on the contrary, rework it to make it more efficient.
Do you want to know more about the participation rate ? Why is it important and how to calculate it? We will give you the answers in a moment!
2. The number of views of your LinkedIn™ posts
From the “Activity” section of your LinkedIn™ profile, you can see how many views your posts have received. This indicator is very useful and allows you to analyse the effectiveness of each post. So, after testing by publishing different types of content, you can see which ones work best.