Email marketing is a technique that can help inform your contact list with the goal of generating conversions for your business. But to ensure your content reaches a truly interested audience, it's important to add two elements: opt-in and opt-out.
Remember that the goal of email marketing isn't just to promote or share line database news, but to connect with your audience so your brand can be more receptive.
So, these two elements are useful for targeting users so they can continue to receive more information about what your company offers with their consent, without having to invade their privacy or inconvenience them.
To learn more about opt-in and opt-out, we've provided more detailed information here, but first, we invite you to check out the following video.