2.1. Develop a content strategy:
This is the hardest part. We sometimes talk about how to build phone number list Content Strategist in agencies or in large companies. It is about defining a content strategy that is aligned with the business objectives of the company. A content strategy that is creative and original enough for the communication side and the editorial tone but also business-oriented to generate leads.
The Content Manager establishes a content plan and an editorial calendar that is coherent, constant and precise and that meets the needs of priority targets, personas or ICPs and which affects the different stages of the customer journey:
discovery of the problem
assessment
decision
loyalty
2.2. Create and supervise content:
Whether generated by AI or outsourced, the Content Manager can also produce or coordinate the creation of various content (articles, videos, infographics) according to marketing objectives.
He must ensure that each content is of quality, relevant to the audience, and adapted to the different distribution channels:
website
video and audio platforms
blog, guest blog
social networks...
It can also "remix" content, either by hand or via AI. So a long article can be a downloadable PDF or a video...
2.3. Optimize content for SEO:
The Content Manager integrates SEO best practices for each content to maximize the company's visibility and content production. This optimization helps improve organic traffic and reduce acquisition costs .
2.4. Analyze performance:
Using analytics and reporting tools , it measures the impact of published content on traffic, conversions and brand awareness. This analysis allows you to adjust the strategy to maximize effectiveness and ROI.
2.4. Ensure constant monitoring:
To remain competitive, the Content Manager follows market trends, technological innovations (such as AI), and new consumer expectations. This monitoring allows him to anticipate changes and adapt the strategy accordingly.
The 2025 key skills of the Content Manager
Although the paths are varied, and some self-taught people have been properly trained, some training is particularly suited to this profession.
Basic training in communication, marketing or journalism is a major asset, because it allows you to acquire the necessary writing and strategic skills.
But unfortunately it is not enough. It is better to have in addition:
A specialization in digital marketing and SEO:
A good command of SEO and analytics is essential to maximize the visibility of content. This involves a thorough understanding of algorithms and SEO techniques.
A certification in content management and analytics:
Many platforms (HubSpot, Google, Semrush) offer certifications in content management and data analysis. A good Content Manager must know how to interpret performance data to adjust the strategy based on the results obtained.
Ease in CMS, Meta, Canva, CRM, Google Analitycs tools....:
HubSpot or Google also offer free certifications.
Writing and storytelling skills:
Quality, captivating and structured content is essential to attract and retain audiences. The ability to differentiate yourself is also essential. Particularly through new formats.