Adobe Creative Cloud Rebranding

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Brands try to maintain their relevance even after many years of existence on the market. This can be done in various ways. One of them is redesign. In this article, we have collected the most discussed rebrandings of famous companies in 2021 .

Content
Adobe Creative Cloud
Fisher Price
GoDaddy
Google Workspace
Conclusions
Adobe Creative Cloud
If you work in photography, hong kong mobile database design, or video, Adobe Creative Cloud is familiar to you. The company offers more than 20 popular apps for creativity and productivity.

With so many products, it can be difficult to convey that they belong to the same brand. After all, Adobe Photoshop does one thing, and Adobe XD does something completely different. With add-ons like Adobe Dimension and Adobe Aero, adding “Adobe” before each name wasn’t enough.

To unify these apps, the Adobe Creative Cloud logo has been redesigned. Previously, it was a solid red and white design, but now it includes a colorful rainbow display. This was necessary to unify all the apps into one logo.

“The new Creative Cloud logo brings together our product brand colors and our new corporate red into one beautiful gradient that communicates the importance of creativity.” — Sonia Hernandez, Adobe Brand and Icon Team.

Not all designers consider the new logo to be successful. However, such rebranding allowed to show the versatility of the brand. The company's applications are used by both novice users and professionals. The functionality of the programs is quite wide and allows you to create real masterpieces. And by adding different colors to the logo, the developers only once again emphasized its versatility.

Adobe has released updates to its software. These changes are reflected in the icon design. A few years ago, Adobe began using icons for its applications in a single style: a single-color base with two letters. For example, the designation "Ai" refers to the Adobe Illustrator program. This is clearly visible in the application logo.