Take Magazine Luiza, which has its own smartphone platform and even a virtual assistant, Lu. Purchases made through the app usually come with a good discount, and it also profiles the consumer's purchase to send personalized offers. Ponto Frio, Centauro, Netshoes and other brands also have their own sales apps.
The ease of keeping payment and delivery details saved and not having to repeat them for every purchase, in addition to the possibility of searching for countless other products, make purchasing through the app an unparalleled convenience.
It is very likely that, in the coming years, we will see a significant increase in stores with their own apps. The consumers will benefit from this, as they will be able to count on a range of easily accessible options, as well as exclusive offers.
We have just mentioned mobile as one of the consumer trends, but jamaica mobile database it is worth highlighting another trend: the habit of consuming a large amount of information through mobile devices and using the desktop computer to take a larger action, such as making a purchase.
This attitude is still very much tied to security, or rather, the lack thereof. On mobile, we may feel that our banking and personal data are not as protected as on desktop; in addition, on the big screen it is easier to view all the relevant information before closing a purchase.
8. Conscious consumption
Conscious consumption is associated with the fact that we, consumers, are preferring companies that care about the environment or the well-being of society.
Here in Brazil, we are still experiencing the first steps of this trend, but it is already possible to identify some brands that are suffering from a damaged image precisely due to the lack of concern for society in general and the focus only on sales and profits.
The unconscious use of natural resources can destroy a brand's reputation, as we are seeing today with the breaking of barriers in the mining sector.
Brand awareness is also closely linked to the current situation, with the population becoming increasingly curious, demanding and with access to information. Knowledge serves as ammunition for consumers to demand from companies the same attitude that is expected in society, among people.