Consumer habits have changed a lot in recent years – and this has increasingly applied to the relationship between motherhood and digital marketing .
A recent survey conducted by MRI Simmons found that 27.4% of parents surveyed said they were more likely to buy products they saw being used or recommended by influencers and friends on social media.
However, mothers were almost twice as likely as fathers to say they would buy products seen on social media from friends and influencers.
This is a powerful piece of information about marketing and motherhood: there is a possibility that this result indicates that mothers have a larger social network, in addition to being more decisive in purchasing decisions for their households.
With this in mind, we took advantage of Mother's Day to address some chile mobile database trends involving motherhood and digital marketing that your company can apply right now to improve sales and brand recognition among this audience – check them out below:
1) 2019: Generation Z is becoming mothers – potential consumers of this industry
Generation Z women will be between 26 and 32 years old this year – reaching the average age of first-time mothers in Brazil.
These same women will be looking for solutions to balance motherhood and career, tips on good nutrition, personal care – both for themselves and their babies.
Therefore, your company must set aside time to start focusing part of its energy on preparing its products and a strategy focused on marketing and maternity to engage with this audience and be part of their purchasing decisions .