ideal customer (ICP) for your company
Nowadays, knowing your ideal customer profile (ICP) is essential. This way, you can say the right thing, at the right time, to the right person. Everything that helps your company convert leads into customers and generate sales.
It is worth noting that the ICP is not the same thing as a buyer persona . In fact, it is possible to develop a series of them for your business. But not without first defining an ideal customer profile.
Buyer personas are extremely useful. However, your company cannot develop them effectively without a broader understanding of the types of companies they work for. In other words, your ideal customer profile.
“Carlos, Financial Coordinator” or “Mariana, Project Manager” are persona profiles that help identify buyer or user characteristics. These personas represent the end users of your product.
Therefore, defining them helps your team or inbound marketing tunisia mobile database agency ( find out here why you should have one) to get into the heads of these decision-makers to define content, campaigns and even new features.
So let’s begin this brief journey and understand how to identify your ICP and make it work for your sales.
Ideal Customer Profile – ICP: What is it, anyway?
In a simplified approach, an ideal customer profile is just a description of the best possible customer for your business .
But now let's go further, analyzing two key points:
Maximum possible value of your product or solution
An ICP is the type of customer from whom your company hopes to derive the most value possible from your product or solution. Most of the time, the definition of “maximum value possible” aligns with increasing revenue.