How to Create an Interactive eBook

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According to Go Gulf, 93% of marketers identify interactive content as an effective way to engage their audience, and 88% of marketers will develop around 30% of their content in an interactive format this year.

An interactive eBook is a mid-stage content plan — interactive content experiences could stimulate product dialogue and provide lead qualification data in this stage.

This specific piece of content can be scaled effectively in the next steps of the customer journey.

Let’s take a look at the definition of an eBook, the differences between an interactive eBook and a regular one, which types are available to leverage your results this year, and how to create the best one.

What is an interactive eBook?
What makes it different from a regular eBook?
What are the types of interactive eBooks?
How to create an eBook
Wrap Up
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What is an interactive eBook?
Interactive eBooks are ebooks that have elements with which your audience can directly interact. This type of content has a lot of touchpoints where the reader can interact, among videos, audios, links, and other interactive content.

They have interactive tools for the buyer who is considering your product or service. It’s especially effective in a “choose your own path” format where the behavioral feedback can provide insights into pain points, opportunities, and qualifications, accelerating the cycle of feedback for sales.

Using an eBook could also be an efficient strategy to strengthen your brand, providing a solid foundation for your marketing or email campaign.

Most marketers think that an animation inserted in their regular eBook wuhan cell phone number list will make it “interactive.” Although they are not entirely wrong, there are more interactive elements that will provide richer experiences and engagement for the readers.

An interactive eBook is a portable and shareable file, with resources such as audio, animations, quizzes, widgets, interactive questions, and polls — all inside the eBook. That is how you can define interactivity.

eBooks have the potential to enhance how readers absorb their content and provide an excellent way to start a conversation with your audience, gain their trust, and make them more engaged with your brand.

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INTERACTIVE CONTENT GUIDE
What makes it different from a regular eBook?
According to HubSpot’s research in the not Another State of Marketing Report, videos are the #1 form of media used in content strategy, overtaking eBooks.

With interactive eBooks, we can get the best of both worlds: visual tools, which catch the reader’s attention, causing greater engagement, and quality content, that will attract and convert the lead.

Check out below which characteristics make interactive eBooks more interesting than their static counterparts.