Help your prospect move forward with calls to action

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This little interaction isn’t about you, it’s about them and how you can help them. Devote your words to a story that the recipient is the hero of, and make it compelling enough that they want to know what happens next—to click the CTA that will take them to your website or schedule a call with you.

CTAs are essential to ensure a steady flow in both directions. You should have a goal for every follow-up email you send and make it easy for your prospect to achieve that goal. It’s not up to them to determine what comes next.

guy shaking friend's shoulders yelling, "just tell me what to do!"

Get them started with your trial, offer them lithuania cell phone number list a download of your latest eBook, send them a link to your calendar, invite them to join your Facebook group. You need to have a clear idea of ​​what you want to achieve at each stage of the sales funnel and have specific performance metrics to encourage your prospect to move through the funnel.

10. Add a pinch of humor
Few things in this world are as contagious and communicative as good humor.

If you’ve ever been tracked, you know how little impact the millionth “just checking in” email has. But what if the person on the other end added SpongeBob to break the boredom?

spongebob excited in class

Or this impatient giraffe.

giraffe chewing

The best example of a funny email follow-up I've ever come across is the baby ducks one:

funny email follow up

There are tons of things you can do with GIFs, memes, and just good old copy. Just get creative and see what happens.