You can generate customized reports using Buffer’s content marketing analytics.

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Each social media account can have custom metrics added or removed. It is also possible to export these reports and share them with others.

An integrated dashboard provides an overview of channel performance. Reports are updated daily, ensuring you always have the latest information.

Each account on Buffer has its own engagement number. This helps you to understand how social media content is interacted with by your customers.

With better tools comes better marketing. The use of the right platforms and software will help your business gain valuable knowledge on how customers behave, which in turn will be useful in shaping the solutions your company offers.

Try as many tools on this list as you’d like until you are ready to commit switzerland cell phone number list to one of them. Most Digital Marketing tools listed here offer free trials.

If you’re still indecisive about adopting a Digital Marketing strategy, check the 7 best benefits that this strategy can offer to your business!
Digital Marketing is a booming field with opportunities for companies who wish to gain more customers using the internet.

But it differs from other more traditional methods of marketing not only in the way it reaches out to clients.

Digital Marketing tools used to promote a business online are a major part of what makes this strategy so scalable, even for small companies.

But what can Digital Marketing tools help you with and which ones are the best to try in your marketing department? We’ve made a list with every resource your business needs to jumpstart its marketing strategy.

Categorize Your Digital Marketing Tools According To Your Strategy
Email marketing tools
Social media tools
Content tools for marketers
Analytics tools
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Categorize Your Digital Marketing Tools According To Your Strategy
Investing in digital marketing is more important than ever before, and you should learn how to optimize your strategy to protect your company from inflation.

Here are a few ways that creating a digital marketing strategy can help:

1. Having a Strategy Gives You Direction
Digital marketing strategies are often lacking in strategic goals for companies without them.

The result is that it is difficult to allocate adequate resources to individual marketing activities and even more challenging to determine whether you are hitting your marketing targets through analytics.

2. You’ll Understand Your Market Share
No matter what your background is, you can succeed in digital marketing. Your digital services may not be as popular as you think if you don’t have a clear strategy.

Furthermore, you may not fully comprehend the dynamics of the online marketplace, including customer behavior, competitors, and customer profiles.

3. Your Value Proposition Will Be More Effective
There is a lot of competition in the online marketplace.

Differentiating yourself from the crowd is essential for success. It is only through a well-planned digital marketing strategy that you can achieve this.

4. Your Customers Will Be Better Understood
It takes more than analytics to understand your digital customers. To identify and address your weak points, you should use other forms of website feedback tools.

5. Save Time and Resources by Avoiding Duplication
It’s not uncommon for different parts of a marketing department to purchase different digital marketing tools or utilize different agencies for similar marketing tasks.

With an effective digital marketing strategy, you can avoid such costly duplication.

Digital marketers depend on a variety of tools to accomplish their tasks in digital marketing, like social media and analytics.

Providing marketers with the ability to launch and test campaigns quickly and efficiently, digital marketing tools enable marketers to create, test and measure their campaigns’ performance.


Email marketing tools
Email marketing is a huge deal for Digital Marketers. After all, the strategy is among the ones that bring the best benefits for businesses.

According to Adobe, only among millennials, at least 6.4 hours a day are spent going through emails, but if you combine that with the use of this media by other generations it makes it a lot easier to understand why it is such a great Digital Marketing tool.

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Among the many benefits of using email marketing in business are:

Sending targeted and personalized content to your clients.
Gaining brand recognition for your business.
Building credibility with your audience.
Optimizing time and budgeting in marketing campaigns.
Below you will find the best tools to build engagement using email marketing. Check it out!

1. Mailchimp
Marketing Platform
Mailchimp is one of the top-rated email marketing software available in the Digital Marketing tools ecosystem.

The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.

This resource not only automates sending emails to your customers at the most appropriate time but also shows detailed analytics that will be useful in improving your business’ Digital Marketing initiatives in the future.

Marketers can build complete emails with images, gifs, personalized fonts and develop A/B testing for their campaigns using only one tool when they chose Mailchimp.

2022 MARKETING CALENDARS
2. Benchmark Email
Benchmark Email - Digital Marketing tools
Benchmark Email is one of Mailchimp’s main competitors and a great Digital Marketing tool to add to your strategy.

It offers similar mail-building tools that can be used on other platforms like content blocks and ready-to-roll layouts, but it leverages a company’s data to help your campaigns perform even better.

Benchmark comes full of automation tools based on triggers that will help you get more out of the sales funnel.

Among some of the automation tools you can find in this platform the coolest one is the abandoned cart automation, used to help e-commerces close more sales.

Talking about sales, do you know how your page speed can affect your sales performance? Check out this free infographic and see why you need to improve your page speed.

Download the free infographic to understand how speed impacts your site
Overall, Benchmark Email also offers data to better understand how customers react to your company’s emails and both free and paid versions to better match your Digital Marketing needs.

3. Flodesk
Flodesk Interface - Digital Marketing tools
Flodesk is an email marketing platform that helps small businesses and creative entrepreneurs design emails that look great.

With the help of an intuitive drag-and-drop email builder, you can work with a series of templates to quickly customize emails and forms.

Flodesk also offers workflows that allow you to automate lead magnet delivery, successfully growing your list.

And with the possibility to create custom graphics and design collages in a simple way, there’s no need to use a third-party software, like Canva or Illustrator.

All of this translates into higher engagement, conversion, and a better experience overall for your readers.

2022 MARKETING CALENDARS
4. Emma
emma
Emma, short for Email Marketing, is a platform that will help you not only reach customers but provide better customer service to them.

It features a collection of tools that can help companies create and test email marketing campaigns, but it really excels at helping marketers understand better the behavior of their customers.

Not only does it offer A/B Content Testing, but it also features tools such as Dynamic Content blocks that can be used to deliver different messages to each of your customers, according to how they are segmented.

These blocks make it easier to create multiple designs in a short amount of time and are great to help jumpstart big campaigns.

As an added benefit, Emma has its own app: Metric. Using it on your phone will make it easier to see how your campaigns are performing no matter where you are.

5. Marketo
marketo dashboard - Digital Marketing Tools
Marketo is a complete Digital Marketing tool that promises to help clients “from acquisition to advocacy”.

With Marketo, you can create complete strategies for your email marketing efforts, lead management, and customer base marketing.