Learn four easy ways to optimize PPC ads in mobile search

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Let your visitors know that you are available to take their calls at any time of the day or night, and make sure that there is always someone on the other end of the line ready to handle their needs. If a user calls you and no one picks up, you will only make them angry and they will go to a competitor. In the days of landlines, if a customer was looking for a service, they simply pulled up the yellow pages and browsed the ads until they found what they were looking for.

These days, it is much more likely that a customer will luxembourg phone number data find you online , whether through search engines or social media. However, this does not mean that customers are not looking for a person to answer their questions. If you want to get more calls, make sure that your ads clearly communicate the fact that you accept phone calls 24 hours a day, seven days a week. For example: “Call us, our operators are waiting for your calls 24/7.”

Also let customers know that a live person will be communicating with them on the other end of the line; no one is too curious about communicating with a robot that recites an endless list of options like "press one for option A."

PPC click-to-call ads

2. Optimize your landing page for mobile users
If your customer found your landing page through search, it’s more likely that it was from a mobile device. While mobile devices accounted for only 27% of search traffic in 2013, that number has increased to 57% in 2018.

This is great news for businesses that are trying to acquire customers through phone calls , as mobile users already have their phones in their hands. However, forcing mobile users to find a pencil to write down your phone number is adding another unnecessary step that will make some users reconsider calling.