Literally, CRM is the acronym for “ Customer Relationship Management” and contrary to what it might suggest, it is not the prerogative of sales teams. Thanks to its many features and the america cell phone number list knowledge it provides access to, CRM is a powerful ally for marketing teams, more aligned than ever with sales departments .
A CRM tool is therefore a bit like the Holy Grail that all marketing departments wishing to set up a robust 360° strategy must obtain. We explain why in points!
It democratizes and facilitates access to information
One of the main advantages of a CRM tool is the recording of a large volume of data, which will then be useful to each of your company's teams. Indeed, by centralizing all the data on your customers, their purchasing journeys, their transactions and interactions ; CRM allows you to access in one click a wealth of information that you will be able to exploit from the definition to the implementation of your marketing strategy.
Accessible wherever you are in the world as long as you have an internet connection, the CRM tool makes it possible to efficiently share information between members of your company. Your internal organization is therefore positively impacted. Each employee can find the information they are looking for independently and access the history of exchanges (calls, emails exchanged, after-sales service in progress, purchases, etc.) with prospects and customers without waiting for a third party to provide them.