A URL is the web address that allows your site or blog to be found on the network. The acronym URL stands for: Uniform Resource Locator, and can be translated into Portuguese as: Uniform Resource Locator. The URLs consist of: scheme, subdomain, top-level domain, second-level domain, and subdirectory.
Digital Marketing is so full of tactics, strategies, action plans, and analysis tools that sometimes we fail to realize the importance of details.
But make no mistake, the details make all the difference to get results. And when we say results, we mean money in your pocket.
Certain elements seem so common and obvious that they go unnoticed, such italy cell phone number list as the URL. A lot of people don’t even know what it is, but we all use it every day.
A well-structured URL can greatly impact the digital strategy of any business. And the opposite is also true: neglecting this factor will make your business leave money on the table.
What is a URL?
A URL is the address you enter to enter a website on the Internet or an intranet . The URL stands for: Uniform Resource Locator, which is defined as “Uniform Resource Locator.”
The URL for this blog you are r just as Google’s URL is www.google.com and so on.
You can even tell that your site is the home of your internet business. In this context, the URL is your virtual address that anyone can use to visit you.
What is the role of a URL in digital marketing?
It may seem that the URL has no meaning within a digital strategy, but it couldn’t be further from the truth.
If your domain is too long, difficult to understand, or unrelated to the market you are in, many people may stop clicking on it.
In addition to clicks, it’s important to remember that a lot of people type a website address directly into their browser bar. And again, she is more unlikely to be able to (or want to) type in a very long or complicated name.
And finally, let’s consider how attractive your address is to the persona. A person who wants to know how to make more money will be more attracted to the site “fiquerico.com.br” than to the domain “office3xcon.com.br,” or something similar.
Each visit missed by any of the issues mentioned here is a potential sale that has been wasted. That’s why your URLs are so important that we write an article just to talk about them.
Understand the basic structure of a URL
The basic structure of a URL is made up of five elements. It is important that you understand them well enough to know what they are for and how to use them to your advantage.
It may sound silly, but even the most basic points of a URL can interfere with SEO and hence the amount of qualified traffic you will be able to attract.
Let’s get a better understanding of what makes one part of a URL and what points you need to consider when creating your own: