Google Discover is driving more and more traffic

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This year, past marketing trends have been preserved , and Google is also reforming and improving search technologies. Based on this, we can highlight the following SEO trends that are relevant now: Voice search is becoming increasingly popular. EAT helps Google better identify content. Optimization for smartphones plays a major role for everyone. The number of unclickable search queries is growing. The role of interaction with users has increased. One of the most important factors remains the search intent.

Image search has gained enormous potential. Voice search nigeria cell phone number list is becoming more and more popular According to Adobe statistics, 48% of users used voice search on the web in 2019. Today, that number continues to grow. And by the end of the year, 55% of homes are expected to use smart speakers. Google is investing in the BERT algorithm , knowledge graphs, and RankBrain because voice searches use everyday language that is becoming increasingly popular.

The technologies this company invests in are very sophisticated. In short, knowledge graphs reveal the relationships between people, things, and places, while BERT and RankBrain help to better understand the meaning of search queries. What to do? It is not possible to directly optimize for these technologies, despite the fact that they help improve voice search. Methods of optimization for voice search: First, create a Google My Business account. Here you can find information about your business, such as opening hours and directions.