What is weather targeting?

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Weather targeting is a way to create and set up automated rules for different ad accounts that then activate or deactivate ad sets based on certain predefined criteria, such as weather type (sunny, partly cloudy, rainy, windy) and average temperature. In addition to activating or deactivating ads, you can also adjust your CPC bids based on the weather and change your creatives to best resonate with the weather in a given geographic location. For example, if it's raining in České Budějovice, you can run an ad for umbrellas and set a lower CPC for your campaigns for barbecues.

How to automatically target Facebook ads based on the weather
You won't find this feature in Facebook Ads Manager yet. To get hungary phone number data it up and running, you'll need to use a third-party app, such as WeatherAds.io . Here, you can easily set the conditions under which the desired action should occur.
You can trigger actions based on the current temperature in Celsius or Fahrenheit, either based on the current temperature, the temperature over the last 7 days, or if the temperature is in the forecast for the next 7 days. Of course, there's also the option of operators like "equals", "less than", "greater than" and more.

In addition to targeting temperature, almost all weather types are available, such as rain, snow, sunny, cloudy, storm, hail, blizzard, hurricane, tornado, frost, fog and freezing rain, and conditions such as wind speed, humidity, pressure or UV index.

How to automatically target Facebook ads based on the weather

Tips for PPC campaigns based on weather in each season
You can also use targeting based on current weather conditions in seasonal campaigns focused on individual seasons.