Optimizing PPC campaigns with a limited budget

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Learn how to reduce PPC advertising costs while maintaining peak performance and avoid the consequences of the crisis caused by the current pandemic.
You probably won't find a field that is currently unaffected by the COVID-19 pandemic. And this is doubly true for online marketing . Many companies are struggling to survive, but their owners know full well that they must maintain their investments in marketing, even though they are currently earning little or nothing.

However, online advertising cannot be stopped. It is hong kong phone number data not for nothing that they say: "Out of sight, out of mind". Keeping your brand in the minds of potential customers is very important, because once the restrictions end, you will need to immediately jump back into your already established marketing positions. Therefore, it is necessary to reconsider the management of your marketing and make the entire process as efficient as possible, especially for PPC advertising .

Managing PPC campaigns during coronavirus restrictions
The first and most urgent thing you need to do is reduce costs while maintaining the performance of your PPC campaigns . How to achieve this?

1. Get rid of unnecessary metrics.
2. Create an “Impression to Conversion” (ITC) column.
3. Add more precise keywords (and pause phrase match).
4. Segment your audience by purchase intent in Google Analytics.

So how do you optimize your Google Ads account with a limited budget?