Reach guests through SEO

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Many potential diners of your restaurant search for the nearest restaurant through search engines . In order for your business to appear as high as possible in Internet search engines and thus gain a lot of new customers, it is necessary that your restaurant website complies with the principles of search engine optimization, or SEO . This includes high-quality and informative content with keywords that customers search for in connection with your restaurant. It will also help to register your business with the Google My Business service and a Google Business Profile, in which you will add all the important information about your restaurant. Relevant links from high-authority and related sites will also help with search engine optimization.

Keep your website relevant
Up to 77% of diners check a restaurant’s website first germany phone number data before visiting . Many of these potential diners could lose trust in your restaurant if the information on your website is inaccurate. So update your website regularly and make sure it’s optimized for mobile devices for easy readability. Search engines are constantly crawling the web to test website activity, and outdated or outdated websites will drop lower in search results.

restaurant marketing

Social media campaigns
Half of all social media users regularly post photos of their meals at a restaurant . So serve your food in a way that’s as photogenic as possible and let your customers do the social media marketing for you. News can spread quickly on social media . If your guests are happy, their friends will hear about it on social media, who may also become your customers. A 2019 survey found that nearly half of all restaurant guests say their first visit to a particular restaurant was the result of a positive social media post from one of their friends.

Give your menu a change
Your menu is your best marketing piece - after all, the food is the main reason people come to your restaurant. So create a breathtaking menu with beautiful photos of your dishes.
You can apply the same concept to your decor to enhance the atmosphere of your restaurant. Unusual or interesting designs can encourage guests to take photos and share them on social media.