Storytelling and Digital Marketing

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The use of digital channels is now essential to promote a company or brand. Websites, apps, social media and SEO offer the opportunity to reach your target audience with targeted and results-oriented strategies.

There are different ways to manage lebanon cell phone number list digital channels and multiple options can be activated for promotion. Storytelling can be applied to various media and used with a cross-media and trans -media approach.

Until now, having a showcase site with contacts or showing an interesting portfolio was enough to do personal branding. However, solutions are multiplying and, to get in touch with the customer, a more accurate and multi-channel work must be done.

So I suggest you start from your website: on the site you have to take care of every aspect, from the graphics to the contents of the pages. The most important sections are the about page and the About Us section .

It is not enough to insert a banal text within the pages to attract the interest of customers and improve your positioning on search engines.

You should always start from your why to describe yourself and talk about the place where you are working.

The reviews perspective than your own.

Insert videos into your homepage images and internal pages of your site.

This way you can tell your story with images too, making it more vivid and intense.

There are many techniques for storytelling and they all have one goal: to convince the customer.

Focusing on persuasive writing , therefore, can be a real plus for companies.