To facilitate the purchasing decision, spread cta

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With many options on the internet, the consumer pays greater attention to those that offer agile, light and secure experiences. Therefore, to create a feeling of security, the page design must convey confidence and professionalism. Furthermore, it is important that information about the brand is easily accessible. The design must also reflect your brand's visual identity, in order to strengthen its image before the audience.

s in your content and on your portal pages. Make sure buttons are working smoothly and, if possible, make use of color psychology to influence customer decisions. Even after the purchase, your website may continue to receive visits from consumers. To achieve this, it is important to work on a content strategy that transforms it into a source of reliable information.

Invest in post-sales actionsas you have seen, the last stage of the funnel is not making the purchase, but rather the period that follows. Therefore, be sure to invest in loyalty actions to guarantee consumer returns and, if possible, transform them into brand advocates. To achieve this, a simple and efficient practice is to work with marketing automation tools.