Are They Really Useful for Advertising a Product?

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how to advertise a product
As always, the answer cannot be univocal. It depends on many aspects. First of all, the product, then our target and finally the chosen social network. But most of the time this technique gives enormous results.

It is estimated that over 90% of marketers use influencer marketing. This is because, contrary to what critics claim, this method works. It increases trust in the product, increases conversions and ROI (Return on Investment) . It reaches a wider and more specific audience.

But who are influencers? It is philippines cell phone number list someone who has the power to influence the purchasing decisions of others and is able to do so because he is considered an authority in his sector. That is, he is considered an expert. Influencers are not the most famous Ferragni, or rather not only her. There are influencers in very specific fields, such as engineering, medicine, science, physics. If our product is a technological innovation, it will be useful to look for a micro influencer who tests and recommends/does not recommend technological innovations on his YouTube channel. Using this channel will allow us to acquire reliability and visibility in one fell swoop, even through some YouTube sponsorship activity .

Influencers use social media to increase their credibility on a particular topic and by becoming advocates for a brand or product they transfer their visibility to it. Here's how an influencer could help your brand: by writing an article or creating a video about your product/service; by promoting your brand on their social media accounts; by publishing your post on their site.